With a 2-year hiatus, Big Brothers Big Sisters of Eastern Massachusetts was looking forward to bring their largest annual fundraiser back in person: Big Night. 2023’s theme was Big Night: Reunion, a night where the venue would be transformed into a campus and guests could reconnect with friends old and new and show their team spirit.

The challenge was to create a visual brand identity that embraced the spirit of tailgating at a college reunion. With vintage sports as the main inspiration, the branding included chunky typography, flag elements, newspaper announcement layouts, chalkboard drawings and football references. 

Because this project was managed fully remote, it was such a pleasure to see it all come together in person on the night of the event.