Cantina Cuervo

Category: Environmental Graphic Design

Role: Space Planning, Art Direction and Environmental Graphic Design

Company: High Impact Promotions

Location: San Juan, Puerto Rico

Year: 2022

All roads lead to the bar!

Cantina Cuervo is a vibrant and fun bar concept for Jose Cuervo’s new spot in San Juan’s hottest concert venue: el Coliseo de Puerto Rico José Miguel Agrelot.

Using the brand’s guidelines, this design concept brings together Cuervo’s colors, patterns, and playful personality into the bar area. Wall graphics, wayfinding and photo opportunities were also integrated into the design, creating fun call to actions and quotes that invite the consumer to interact with the space.

Documentation Examples:

Credits:​​​​​​​

Art Direction & Graphic Design: Verónica Redondo

Account Executive & Project Manager: Gina Santos

Client: Jose Cuervo / Ballester Hermanos, Inc.

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