Disaronno Wears Diesel

Category: Brand Activation | Bottle Launch

Company: High Impact Promotions

Location: San Juan, Puerto Rico

Year: 2019

Disaronno has a new bottle launch almost every year, and for 2019, they partnered up with urban fashion label Diesel to design the bottle wrapping.

Local influencers were chosen to showcase the new bottle on social media and create intrigue about the new campaign. They were invited to both launch parties and were gifted a box with the new bottle and cocktail book.

The Diesel Store at the Mall of San Juan and La Concha Hotel were the selected venues to celebrate a two-night launch for the brand.

Role on this project:

Space Planning and Layout

Experiential Design and Art Direction

Environmental Graphic Design

Pre-Production Logistics

Supervise Set Production: Managing production book execution and decoration detailing

Production Assistance during event

Soft Launch Party at Diesel Store at The Mall of San Juan

Launch Party at Hotel La Concha Lobby

At the official launch, guests enjoyed a fashion show, live music by local DJ’s and female drummer, interactive photo booth stations and a selection of cocktails designed for the event: Disarita (Italian Margarita), Disaronno Diesel (with rum and passion fruit) and the Disaronno Fashioned (Old Fashioned).

A local artist designed two custom-made jean jackets for two of the main influencers for the campaign, who then walked with their jackets at the Diesel fashion show.

Credits:​​​​​​​

Event Company: High Impact Promotion

Producer: Ariel Avilés

Experiential Design: Ariel Avilés & Verónica Redondo

Graphic Design: Verónica Redondo

Account Executive: Vanessa Medina & Lumary Rivera

Client: Disaronno (Ballester Hermanos, Inc.)

Previous
Previous

NINE by Janelle Thon

Next
Next

Corona Sounds Festival