Corona Sounds Festival
Category: Brand Activation | Music Festival
Company: High Impact Promotions
Location: San Juan, Puerto Rico
Year: 2019
A similar event to the Corona SunSets Festival, but focused on the different sound vibes of Corona in Puerto Rico: Reggae, Electronic and Indie music. The mission for this event was to set the stage for three different music genres to come together for one night and create a chillin’ environment.
Different from the SunSets Festival, the sun rituals and tribe moments were eliminated and replaced with more interactive photo ops and sound stages that represented Corona’s chill vibes.
Following global brand and event guidelines, a series of designs was adapted to the selected space and locally built all of the elements that went into the event.
The space was built from scratch, transforming the location into an intimate area for the event. Corona’s mission is to be plastic-free and sustainable; therefore we used natural materials, warm lighting, greenery and repurposed elements for all of the decoration for the event.
From photo ops, to a local market, to lectures about the environment, guests could wander around discovering the different happenings around the event. The three stages were playing music simultaneously, allowing guests to choose their favorite music to listen to and dance the night away.
Role on this project:
Space Planning and Layout
Experiential Design and Art Direction
Pre-Production Logistics
Supervise Set Production: Managing production book execution and decoration detailing
Production Assistance during event
Credits:
Event Company: High Impact Promotions
Producer: Ariel Avilés
Experiential Design: Ariel Avilés & Verónica Redondo
Account Executive: Yamila Rivera & Gina santos
Client: Corona (Ballester Hermanos. Inc.)