Corona Sounds Festival

Category: Brand Activation | Music Festival

Company: High Impact Promotions

Location: San Juan, Puerto Rico

Year: 2019

A similar event to the Corona SunSets Festival, but focused on the different sound vibes of Corona in Puerto Rico: Reggae, Electronic and Indie music. The mission for this event was to set the stage for three different music genres to come together for one night and create a chillin’ environment.

Different from the SunSets Festival, the sun rituals and tribe moments were eliminated and replaced with more interactive photo ops and sound stages that represented Corona’s chill vibes.

Following global brand and event guidelines, a series of designs was adapted to the selected space and locally built all of the elements that went into the event.

The space was built from scratch, transforming the location into an intimate area for the event. Corona’s mission is to be plastic-free and sustainable; therefore we used natural materials, warm lighting, greenery and repurposed elements for all of the decoration for the event.

From photo ops, to a local market, to lectures about the environment, guests could wander around discovering the different happenings around the event. The three stages were playing music simultaneously, allowing guests to choose their favorite music to listen to and dance the night away.

Role on this project:

Space Planning and Layout

Experiential Design and Art Direction

Pre-Production Logistics

Supervise Set Production: Managing production book execution and decoration detailing

Production Assistance during event

Credits:​​​​​​​

Event Company: High Impact Promotions

Producer: Ariel Avilés

Experiential Design: Ariel Avilés & Verónica Redondo

Account Executive: Yamila Rivera & Gina santos

Client: Corona (Ballester Hermanos. Inc.)

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