Callejeros Cocina Mexicana
Category: Environmental Graphic Design
Role: Space Planning, Art Direction and Environmental Graphic Design
Company: High Impact Promotions
Location: Various locations in Puerto Rico
Year: 2021
The challenge was to integrate Cerveza Modelo and Jose Cuervo into the already decorated interiors of the Callejeros restaurant chain, without it looking like an ad.
The design elements and aesthetics used in their interiors had a few elements in common with Modelo and Cuervo brand guidelines. The final product was a series of urban murals with food and drink typographical graphics and illustrations that represented the restaurant and integrated both brands.
Additionally, they needed digital menu to go with their new look for QR Code scanning. Check out the menu here.
I have to say, I definitely got hungry designing this project.
¡Buen provecho!
Hato Rey Location
Ave. Piñero Location
Ave. Roosevelt Location
Viejo San Juan Location
Credits:
Art Direction & Graphic Design: Verónica Redondo
Account Executive: Gina Santos
Client: Cerveza Modelo and Jose Cuervo (Ballester Hermanos. Inc.)