Callejeros Cocina Mexicana

Category: Environmental Graphic Design

Role: Space Planning, Art Direction and Environmental Graphic Design

Company: High Impact Promotions

Location: Various locations in Puerto Rico

Year: 2021

The challenge was to integrate Cerveza Modelo and Jose Cuervo into the already decorated interiors of the Callejeros restaurant chain, without it looking like an ad.

The design elements and aesthetics used in their interiors had a few elements in common with Modelo and Cuervo brand guidelines. The final product was a series of urban murals with food and drink typographical graphics and illustrations that represented the restaurant and integrated both brands.

Additionally, they needed digital menu to go with their new look for QR Code scanning. Check out the menu here.

I have to say, I definitely got hungry designing this project.

¡Buen provecho!

Hato Rey Location

Ave. Piñero Location

Ave. Roosevelt Location

Viejo San Juan Location

Credits:​​​​​​​

Art Direction & Graphic Design: Verónica Redondo

Account Executive: Gina Santos

Client: Cerveza Modelo and Jose Cuervo (Ballester Hermanos. Inc.)

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