Aperol Spritz Brunch Date
Category: Brand Activation | Influencer Event
Role: Space Planning and Layout Design, Experiential Design, Art Direction, Environmental Graphic Design and Set Production
Company: High Impact Promotions
Location: Dorado, Puerto Rico
Year: 2021
Aperol Spritz is riding the orange wave and making its way into the Puerto Rico market. At High Impact, we prepared a VIP launch event to introduce the brand to special clients and local influencers. And what better to enjoy a Spritz than with brunch!
A beautifully selected beach front venue was the stage for our private event, featuring a full takeover with interactive experiences such as a GIF photo booth with props, a make-your-own bouquet station and an interactive bartending experience with brand ambassadors.
After an announcement by Campari’s Caribbean Area Brand Manager, Roque del Rio, guests were escorted to the tables where they could enjoy their brunch with an ocean view.
Now Puerto Rico is Ready to Spritz!
Custom pieces were designed and fabricated for this event, such as: Aperol Spritz Bar Cart, Photo Booth Station, DJ Booth and Aperol Spritz Directional.
Credits:
Event Company: High Impact Promotions
Producer: Ariel Avilés
Experiential Design: Ariel Avilés & Verónica Redondo
Account Executive: Iviana Rosado and Project Manager
Client: Aperol Spritz (V Suarez)