Brand Identity Package for Ricky Carrillo Fitness Academy, an online personal training and coaching program.

Carrillo wanted to rebrand his fitness training gym into an online service due to pandemic restrictions. The brand had to reflect the energetic and encouraging personality of Coach Ricky Carrillo. The color palette references colors that are energetic and encouraging.

Orange represents enthusiasm, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Turquoise blue is a blend of blue and a little bit of green. It is associated with meanings of calm, energy, wisdom, emotional balance, patience and wholeness.

Branding designed for this project: Brand Name & Strategy, Logo, Brand Guideline and Website Design.

*Website is not in service anymore. Faces were blurred for security purposes.