Design concept for Cerveza Modelo brand presence in restaurants and bars. Modelo is very active in the gastronomic scene, and often has food pairing suggestions at selected restaurants. Materials such as dark distressed wood, steel mesh and gold finishes are all applied to iconic brand design elements.

Every design was unique to each location, using the brand guidelines and look & feel to maintain consistency in the design.

A total of 10 projects were executed from 2021-2022.